In November 2022, new #legislation was enacted to strengthen penalties following large-scale #databreaches. However, there are concerns that current reform proposals for the #australian#privacyact do not distinguish between useful and essential changes. This #submission identifies the most important proposed changes, including expanding the definition of #personalinformation, removing exemptions for small business and strengthening #individualrights. It also advocates for the prohibition of unfair and unreasonable processing activities and for the right to opt-out of #directmarketing.